BOSTON, MA - Force Factor, the Boston-based sports nutrition company, is proud to announce that Derrick Rose of the Chicago Bulls has signed a multi-year endorsement deal with the popular company. Serving as the face of Force Factor in the professional basketball community, Rose will have the opportunity to introduce the brand to millions of basketball fans in the United States and throughout the world.

"I decided to partner with Force Factor because they make products that are not only safe, but are also designed to give both professional and amateur athletes a serious advantage over the competition," says Rose, who is represented by Arn Tellem of Wasserman Media Group. "I appreciate the dedication and care that Force Factor puts into every product."

This adds to an already impressive professional career for Rose, who, in 2008, was the number one draft pick by his hometown team, the Chicago Bulls. Also voted Rookie of the Year, the point guard went on to win the 2008-2009 NBA Skills Challenge and was recently elected to his first NBA All-Star team in 2010.

Rose's multi-year endorsement deal includes representing the diverse catalog of Force Factor products across digital, print, and traditional media outlets.

About Force Factor LLC:

Force Factor launched in April of 2009 and has since become a leader in sports nutrition due to its focus on safety and efficacy. It has expanded rapidly from online distribution to exclusive retail distribution through GNC stores nationwide and plans to further expand its presence in 2010. Force Factor supports an exclusive group of athletes who represent the integrity and determination necessary to excel, as well as everyday heroes such as the Greenville, Mississippi police department.