Heather Mitts is the newest addition to a growing list of athletes endorsing the sports nutrition brand Force Factor. The Boston-based supplement company made an official announcement on Wednesday. Mitts, a member of the United States Women's national soccer team, becomes the first woman to join the Force Factor roster. The announcement comes as the United States Men's national team competes at the 2010 World Cup in South Africa.
Currently playing for the Philadelphia Independence, Mitts is also familiar with the Boston area, having played for the Boston Breakers in their inaugural 2009 Women's Professional Soccer season. Mitts is a two-time Olympic Gold-medalist with the USWNT.
In addition to exhibiting Force Factor branded products across digital, print, and other forms of media, Mitts will also represent Force Factor to the billions of soccer fans worldwide.
"I am honored to be the first woman to join the Force Factor team," says Mitts, who is represented by Dan Levy and marketing is handled by Eric Liebler, both of Wasserman Media Group. "I look forward to representing Force Factor and sharing with fans ways they can improve their workouts."
About Force Factor LLC:
Force Factor launched in April of 2009 and has since become a leader in sports nutrition due to its focus on safety and efficacy. It has expanded rapidly from online distribution to exclusive retail distribution through GNC stores nationwide and plans to further expand its presence in 2010. Force Factor supports an exclusive group of athletes who represent the integrity and determination necessary to excel, as well as everyday heroes such as the Greenville, Mississippi police department.